I’m Carolyn and this is the Fashion Connection! I am creating this blog for my strategic public relations writing class at the University of Oregon, where I’m currently a senior. I’m excited to get to work and further explore my passions for public relations and fashion.

As a way to combine my two interests, I decided to start this blog about public relations and fashion. I’ve always found fashion campaigns fascinating and I want to uncover how brands use the media to capture consumers attention. I’m excited to explore different tactics that brands use to make themselves stand out in a time when it is especially hard to do so.